Can The Soda Industry’s $4 Million Ad Blitz Fend Off A Sugary Drink Tax?


July 26, 2016
in Sugary Drinks

When the mayor of Philadelphia first proposed a 3 cents-per-ounce tax on sugary drinks, the American Beverage Association was quick to finance a campaign railing against it.

Since March, records show that the industry has financed more than $4.2 million in media buys in Philadelphia to air ads aimed at turning public opinion against the proposal.

“This tax could mean higher prices on hundreds of grocery items with some sugar, like soft drinks, sports drinks, juice drinks, energy drinks and teas,” intones the narrator in one ad. “Many products could double in price,” the narrator says. “Take action: Contact your city council member today.”

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