March 10, 2015
in Out-of-School Time
Washington, DC — Afterschool programs are emerging as an effective tool in the nation’s ongoing battle against childhood obesity, according to a national household survey conducted by Shugoll Research for the Afterschool Alliance. The special report released today, Kids on the Move: Afterschool Programs Promoting Healthy Eating and Physical Activity, reveals parents’ views about the role after school programs play in improving kids’ health and physical fitness. Findings are based on responses collected for America After 3PM from 30,000 U.S. households, including in-depth interviews with more than 13,000 parents and guardians.
Most parents (72 percent) report that their child’s afterschool program provides children with beverages, snacks and/or meals, and 81 percent of these parents are satisfied that the food served is healthy. In addition, 80 percent of parents agree that afterschool programs should offer opportunities for physical activity and 80 percent of parents with a child in an afterschool program report that the program does just that. Eighty-four percent of those parents say they are satisfied with both the amount and the variety of physical activity offered.
“Afterschool programs are a proven, but sometimes under appreciated, weapon in the battle against childhood obesity and physical inactivity,” said Afterschool Alliance Executive Director Jodi Grant. “We’ve known for a long time that afterschool, before-school and summer programs keep kids safe, inspire them to learn, and help working parents. These new data make clear that they also do a tremendous amount to help keep kids healthy, now and for the future. The healthy habits afterschool programs help instill can last a lifetime.”
“Across the country, afterschool programs engage children in fun, educational activities to expand their skills, keep them active and healthy, help them with homework, and much more,” said Kevin Washington, President and CEO of the YMCA of the USA. “This survey is encouraging, but it also identifies some challenges. Afterschool providers and advocates need to do more to keep older youth active; help parents understand the Healthy Eating and Physical Activity (HEPA) Standards, which recommend best practices related to food and activity, including 60 minutes of physical activity per day; and help policymakers understand the full range of benefits afterschool programs provide.”
Key findings from Kids on the Move:
Kids on the Move offers recommendations for making afterschool programs even more effective in promoting health, including ensuring that providers are aware of policies and programs that support a healthier environment and doing more to increase awareness of HEPA Standards. Many parents who reported that their children had 30 minutes of physical activity each day int heir program were satisfied with that, suggesting that parents believe afterschool programs play a key role in helping children meet the recommended 60 minutes of daily physical activity.
“The afterschool community is committed to doing even more to stop childhood obesity,” Grant said. “These results point the way. Quality afterschool programs are a vital part of the fabric of our communities, providing a rich array of needed services to children and families. We must increase support for these programs from government at all levels, philanthropies, businesses and others if we are to help the next generation lead long, healthy lives and prepare children and youth to succeed in school and life.”
In October 2014, the Afterschool Alliance released findings from America After 3PM related to children’s participation in afterschool. That data revealed a dramatic increase in participation in afterschool over the past decade, from 6.5 million to 10.2 million children. The survey also documented a vast and growing unmet demand for afterschool, with the parents of 19.4 million children reporting that they would enroll their child in a program, if one were available. National and state-by-state results from that report and from this special report are available atwww.afterschoolalliance.org/AA3PM/.
Findings from America After 3PM are based on in-depth interviews with 13,709 households with children, completed by way of an online survey using a blend of national consumer panels. Shugoll Research collected and analyzed the data for America After 3PM. In order to participate, respondents had to live in the United States and be the guardians of a school-age child living in their household. All interviews were completed between February 28 and April 17, 2014.
Kids on the Move is funded by the Robert Wood Johnson Foundation. America After 3PM is funded by the Charles Stewart Mott Foundation, the Robert Wood Johnson Foundation, The Wallace Foundation, the Ford Foundation and the Noyce Foundation, with additional support from the Heinz Endowments, The Robert Bowne Foundation and the Samueli Foundation.
The Afterschool Alliance is a nonprofit public awareness and advocacy organization working to ensure that all children and youth have access to quality after school programs. More information is available at www.AfterschoolAlliance.org.